This apartment building was built in the New York City post-war housing expansion. The existing white glazed brick and cast stone facade system had failed. The structural steel had begun to fail and the envelope was inadequately waterproofed. The facades were also mundane and the owner wanted to upgrade.  The program as designed led to recladding of and the establishment of a new architectural identity.. The windows were ganged to accentuate the original streamlined ribbon-window elements which were emphasized with projecting zinc window surrounds.  The corner of the building at Broadway was marked by a tower element, clad in zinc and projecting above the roof level.